By 2011, a decade removed from the crest of the wrestling wave, the WWE’s main event had settled into repetitive monotony. On any given Raw, Smackdown, or pay per view, fans could expect to see some combination of John Cena, Triple H, Randy Orton, Batista, and Edge.
There were several problems with this setup. All five men, while worthy main event workers, had become woefully overexposed through hundreds of hours of television time. Additionally, they were all holdovers from the Attitude and Ruthless Aggression Eras at a time when the company was pumping out new midcarders every week but seemingly no serious top acts. Fans caught on to the fact that the main event had become utterly static and starved to see a new face break into the mix. Then, finally, an opening came: Edge was forced to retire due to injury and a window opened.
June 27, 2011 was C.M. Punk’s chance to become that new guy. Granted, Punk had already been Mr. Money in the Bank twice, the leader of two different effective-until-they-weren’t midcard factions, and a multi-time champion, but he was undeniably second tier. He was an internet darling rather than a television personality, an ROH wrestler rather than a WWE Superstar, and a “skinny fat guy” rather than a chiseled powerhouse. In spite of all those marks against him in WWE’s mysterious book of “Reasons This Wrestler Can’t Be a Top Star,” somehow, the door was left open just a crack, and Punk blew it off its hinges.
Punk’s June 27 promo, known by many fans as simply “The Pipebomb,” was in no way, shape, or form a “shoot.” Anybody familiar with live television understands that directors in production trucks can crash to commercial breaks or cut mics when things get wildly pear-shaped, and since that was not done, it stands to reason that what he said was largely what he was expected to say. What was very much a shoot, however, was the jubilation with which fans heard Punk’s words. He gave voice to the faithful but disenfranchised, and in doing so took the backdoor route to being a top moneymaker.
With this shakeup came the corresponding shift in the WWE in-ring style. Consider the five main eventers listed above (Cena, Hunter, Orton, Batista, and Edge) and visualize each of them having a match – you can probably call the spots yourself. Punk’s rise, along with that of Daniel Bryan, led to a different kind match main eventing WWE shows, one influenced by the hard-hitting Japanese style and an imitative reverence for stars of the past. Had Punk not delivered his June 27, 2011 promo with such conviction and gotten over so impressively, that change may have never happened, and main events might still be wrestlers racing to get in their “Five Moves of Doom.”
Punk’s run after the “Pipebomb” wasn’t long – almost exactly two and a half years – but that promo casts a longer, more important shadow over WWE and its history than Punk himself.