Finn Balor and his pet Demon represent the ultimate marriage of two of the biggest stars of an era in WWE: Jeff Hardy and the Undertaker. Since his arrival in NXT, Balor has consistently been portrayed as more Hardy than Hardy. He’s a risk-taker. He’s attractive. He has a personal connection to the fans. He wrestles intensely exciting matches. What he doesn’t have, though, is the recklessness that derailed the much-loved Carolinian’s journey to the top of the mountain.
Balor’s superiority to Hardy as a potential top star draw is also evident when one considers their signature alter egos: Willow was Jeff Hardy being someone else, whereas The Demon represents a place that Balor reaches in his mind and spirit when the stakes are most high and the odds most unfavorable. Willow was a failure because people felt as though they were being cheated out of seeing the Jeff Hardy they knew and loved. On the other hand, when people see The Demon, they feel like they are seeing their favorite wrestler turned up way past eleven and into the stratosphere.
The Demon is the closest thing to an Undertaker gimmick on the current wrestling scene. The act has a special mystique that elevates Balor from being a top star on the show to the stop star on any show. His now-signature entrance is exactly the kind of thing that people pay money to see, even more money to see in person, and even more money to see up close in person. If the character is protected, as Undertaker was effectively for the last half-decade, Finn Balor’s entrance at Wrestlemania could become one of the most anticipated aspects of the big show.
However, much of the money in The Demon is in Balor not being The Demon – at least not most of the time. Unlike the Undertaker, who at times in his career was overexposed by week-in, week-out television appearances, Balor has the luxury of being Finn Balor on TV. Ninety-nine percent of the time, he can simply portray the exciting, high-flying, straight-up wrestling babyface with the natural bond to the fans. Living as Jeff Hardy with a slow build to being the Undertaker once every four months would give Balor the chance to be the biggest money babyface of his era.
Unfortunately, NXT Takeover: Unstoppable was the perfect example of a show where the Demon should have remained chained in Hades. The positioning of the match was all wrong for Balor to take things to the supernatural level. A vicious, mystical, quasi-monstrous being should never, under any circumstances, jerk the curtain. Furthermore, even the announcers were openly discussing how the match was less juicy than it should have been due to the injury to Hideo Itami. Add those factors together with the pressure not to burn out the crowd early, and the result is a match that was “just really good.” The Demon shouldn’t be in really good matches; The Demon should be in the match of the season.